Led the end-to-end development and launch of more than 30 products spanning skincare, tanning, and makeup categories. These were delivered across Boohoo, BoohooMAN, PrettyLittleThing, and Debenhams — each with unique brand positioning and commercial goals. I managed the full timeline, critical paths, and internal team coordination to deliver all SKUs within a 12-month window despite post-COVID global supply chain constraints.

Created custom and white-label formulations that were trend-responsive, cruelty-free, and fully compliant with UK and EU regulations (including CPSR, CPNP, and INCI standards). I aligned product briefs to each brand’s aesthetic — ensuring on-brand textures, fragrances, and efficacy — while also delivering strong commercial margins for all launches.

Built and managed a vetted network of ISO- and GMP-certified manufacturers across China, Korea, and the UK, capable of scaling production across different categories. My sourcing strategy focused on factories that could meet the Group’s low-MOQ needs, rapid turnaround times, and high compliance standards — enabling quick product cycles and cost-efficient scaling.

Utilising tools like WGSN, Mintel, and BeautyStreams, we track emerging trends while staying on top of viral social media movements, ensuring your products are aligned with both industry forecasts and consumer-driven trends.